Mike Finkle

Welcome to my writing portfolio. Please click thumbnails to read each piece. If you get tired of words, try the photo link below. Enjoy!

  • Marketing Samples
  • Photojournalism
5th February 2016

Cadwell Laboratories - Direct Mail

Copy Strategy: Convey that Cadwell is a physician's partner, understands their needs, delivers products that help them do their jobs.
5th February 2016

Cadwell Laboratories - Direct Mail

Copy Strategy: Convey that Cadwell is a physician's partner, understands their needs, delivers products that help them do their jobs.
5th February 2016

Yakima Heart Center - Newsletter

Copy Strategy: Reveal personality of top physician while emphasizing quality of care to help attract patients.
5th February 2016

Aspen Aerogels - Email

Copy Strategy: Announce website upgrade while positioning company as a resource for its customers.
5th February 2016

Aspen Aerogels - Content Marketing

Copy Strategy: Use email and social postings to drive traffic to landing page with relevant high-value content (article download) for audience.
5th February 2016

Tree Top - Newsletter

Copy Strategy: News style, reinforce highest quality products, processes, and people.
5th February 2016

Aerojet - Article

Copy Strategy: Light tone, tell unusual story that reinforces reputation for durable products.
12th February 2016

Aspen Aerogels - Lead Nurture

Copy Strategy: Encourage download of new installation manual on landing page, then follow up with nurture email to build engagement.
5th February 2016

Aspen Aerogels - Online Landing Page

Copy Strategy: Pose question in a way that highlights how Pyrogel XT-E offers top performance and handling in one product, accompanied by inquiry form to continue the conversation.
5th February 2016

Aerojet - Speech

Copy Strategy: Mark end of successful, long-running program, while rallying the team to its successor.
5th February 2016

Aspen Aerogels - Ad

Copy Strategy: Headline plays off main benefits -- product is flexible and helps save energy -- while copy provides detail.
5th February 2016

Aspen Aerogels - Brochure

Copy Strategy: Highlight Spaceloft's main value propositions and applications while speaking the technical language of the building audience.
5th February 2016

Aspen Aerogels - Email

Copy Strategy: Tradeshow follow-up, reinforce show messaging, establish connection for further engagement.
5th February 2016

Aspen Aerogels - Brochure

Copy Strategy: Position company as leader in energy efficiency.
5th February 2016

Boise Cascade - Magazine Ad

Copy Strategy: Conversational, position Boise Cascade timber company as caring for salmon habitat on its lands, convey other reasons for declining salmon population.
5th February 2016

Boise Cascade - Magazine Ad

Copy Strategy: Conversational, position Boise Cascade timber company as caring for salmon habitat on its lands, convey other reasons for declining salmon population.
5th February 2016

Aspen Aerogels - Direct Mail

Copy Strategy: Emphasize with text and images the key benefit of using thin Spaceloft insulation.
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