Copy Strategy: Convey that Cadwell is a physician's partner, understands their needs, delivers products that help them do their jobs.

Copy Strategy: Convey that Cadwell is a physician's partner, understands their needs, delivers products that help them do their jobs.

Copy Strategy: Reveal personality of top physician while emphasizing quality of care to help attract patients.

Copy Strategy: Announce website upgrade while positioning company as a resource for its customers.

Copy Strategy: Use email and social postings to drive traffic to landing page with relevant high-value content (article download) for audience.

Copy Strategy: News style, reinforce highest quality products, processes, and people.

Copy Strategy: Light tone, tell unusual story that reinforces reputation for durable products.

Copy Strategy: Encourage download of new installation manual on landing page, then follow up with nurture email to build engagement.

Copy Strategy: Pose question in a way that highlights how Pyrogel XT-E offers top performance and handling in one product, accompanied by inquiry form to continue the conversation.

Copy Strategy: Mark end of successful, long-running program, while rallying the team to its successor.

Copy Strategy: Headline plays off main benefits -- product is flexible and helps save energy -- while copy provides detail.

Copy Strategy: Highlight Spaceloft's main value propositions and applications while speaking the technical language of the building audience.

Copy Strategy: Tradeshow follow-up, reinforce show messaging, establish connection for further engagement.

Copy Strategy: Position company as leader in energy efficiency.

Copy Strategy: Conversational, position Boise Cascade timber company as caring for salmon habitat on its lands, convey other reasons for declining salmon population.

Copy Strategy: Conversational, position Boise Cascade timber company as caring for salmon habitat on its lands, convey other reasons for declining salmon population.

Copy Strategy: Emphasize with text and images the key benefit of using thin Spaceloft insulation.